What is Geofencing and How is It Used

20.12.23 10:32 AM Comment(s) By stuartmclean

This blog will tell you what is geofencing. Geofencing is a term that is confused by many people around the globe. Some people think that it means GPS tracking, while others associate it with geographic targeting. But it's not the same as any of the aforementioned terms. If you are running a business that relies on a fleet, you need to learn about geofencing.

To help you out, we will tell you what is geofencing in this blog. In addition, we will provide you with common uses of geofencing in Scotland.  In the end, you will be provided with reasons why you should use geofencing for asset tracking. Let’s begin!

Click here to learn about our vehicle tracking service provider in Scotland!

What is Geofencing?

So, what is geofencing? Geofencing is a technology that is used to set boundaries for a mobile device.

What this means is that with geofencing technology, you set a boundary for where a mobile device can move in a geographical area. If it crosses the boundary or the "fence," the operator will be notified. Geofencing uses a combination of GPS, cellular networks, and Wi-Fi to accomplish this. 

However, it is important to mention that it can be used for the opposite function as well. For example, you can use geofencing to deliver a message to someone when they enter a specific location. In addition, the boundary can be adjusted as the operator wishes, from a few metres to kilometres.

How is Geofencing Used in Scotland?

So now we have answered what is geofencing! In this section, we will tell our readers what geofencing is used for in Scotland. These are the four major uses of this technology for businesses:

1. Marketing

Marketing agencies all over Scotland use geofencing. How? You may ask. Well, the answer to that is very simple. They set a specific territory as their boundary with the help of geofencing.

When someone enters that boundary, they receive a message. This message can include anything from a promotion to sites you must visit. People also use geofencing to mark competitors’ locations, so when someone enters their store, they receive a notification from you.

2. Security

Geofencing is crucial to security as well. Secret services and the armed forces use it to warn people when they are about to enter a restricted zone. In addition, it works like a bell on the door of a shop, telling you that someone has entered.

Geofencing can also be used to secure your home and other property.

3. Location-Based Services

In addition, if your services involve the role of location, geofencing might be the thing you need.

For example, the famous Pokemon Go used geofencing to provide a location-based gaming experience. In addition, social media platforms use geofencing to check in at a new location.

4. Asset Tracking

One of the biggest uses of geofencing is asset tracking.

You can use this technology to track your fleet and equipment. This means that you are always certain that your capital is secure. Trucking companies in Scotland use geofencing to see whether their fleet is operational or not.

Why Should You Use Geofencing for Asset Tracking?

Now that you know what geofencing is used for, let’s give you a surprise. Geofencing is not limited to mobile devices only. Now companies in Scotland are providing wearable and attachable devices for geofencing. This means that to track your fleet at all times, you just need this device.

If you are running a business with expensive machinery, you should think about investing in these devices. Here are some reasons why you should use geofencing for asset tracking:

1. Enhanced Visibility and Control

Geofencing devices for asset tracking allow you to have greater control over your fleet. You can be sitting anywhere while overseeing how your fleet is functioning.

Use geofencing to define virtual boundaries around authorised areas. If you see something is not right, intervene immediately.

2. Improved Productivity

When the manager can oversee the work daily without much effort, productivity is enhanced.

You will always be notified if one of your assets is not where it should be. Use this geographical information to guide your drivers and operators on how they can work better.

3. Reduced Costs

If your assets are tracked at all times, you will reduce unnecessary costs. 

In addition, you can always supervise your fleet to prevent asset loss or damage. This is why a geofencing tacking device is something major businesses are interested in.

If you are looking for geofencing devices in Scotland, contact us!

A Quick Summary!

So, let’s summarise what is geofencing.

Geofencing is a technology that sets virtual boundaries. If someone crosses that boundary, you can notify them or yourself.  This technology is widely used for marketing, security, location-based services, and asset tracking.

Asset tracking is one of the biggest uses of geofencing. It is important to note that geofencing technology can also be adapted to wearable and attachable devices. Therefore, asset-tacking companies use this technology to enhance their fleet control, improve productivity, and reduce costs.

We at Fleetmotion provide you with the best asset-tracking services in Scotland. Click here to book a demo!


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